GoPro was founded in 2002 by Nick Woodman in his pursuit to capture professional, high-energy photographs and videos. GoPro is passionate about exploring what’s possible in this world. Their passions lead them to create experiences and realities that expand the world of action cameras and photography and inspire those around them.
GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. GoPro has sold many millions of their cameras but their success is not only from selling video cameras, but they also sell memories and a lifestyle. GoPro is leading the market of action cameras because people want to feel like they are a part of this lifestyle.
GoPro’s current identity is well established and has been successful. But it does not accurately reflect the products or the lifestyle that is attached to them.
· Current logotype uses inconsistent widths and rounded edges · Identity does not include a symbol
· Uses shapes that seem unrepresentative of anything
The updated logotype uses the same proportions as GoPro's famous HERO cameras. It also uses one rounded corner to mirror the cameras. It can be displayed inline or in a stacked format.
The envelopes, letterhead, and business cards use a stacked layout of the logotype and Open sans as the heading typeface.
The GoPro website was redesigned in order enhance brand recognition and highlight their popular products. The website is responsive and can be accessed by users on their mobile devices.
MORE COMING SOON!